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Shopping for a Shopping Cart? Make Sure you Weigh your Options First! By: Merle : If you sell more than a handful of products on your website,you'll need to add what's known as a shopping cart. This i... If you continueto use the free one the only trade off is they willdisplay business related ads on all of your cartpages... 22 Questions to Ask Before You Use Any Shopping Cart System By: Tom Antion: Competency: Sales and Marketing Many seasoned professional speakers agree that you can make more money selling your kn... you how many people clicked on a particular promotion and how many people bought. This is the only way you can determin... Shopping Carts For The Weary By: T. O' Donnell: To choose the means whereby we put our products on the world-wide-web, we proceed by a process of elimination. The c... to newbies. You may need to pay a few bucks to an expert via a freelance site like Choosing an Ecommerce Shopping Cart By: Danna Henderson: Choosing an online shopping cart is a big decision. Unlike a traditional brick and mortar business, your website is yo... credit card statement will show your business name next to the charge. This can decrease your charge backs. If you are ... eShopping Carts: Comparing Apples, Oranges and Tuna Fish! By: Mike Banks Valentine: Have you ever bought a book, then plopped down on a pillow onthe couch with a cup of coffee and some snacks ready to d... near) shopping cart software. Themajority of those articles are more than a year old. The balanceof the book is made up... Shopping Carts and SEO Ross MacIverShopping and the Web. They go together like Mr. and Mrs. Smith. Well, maybe not quite, but Internet shopping is one of the fastest-growing industries in the world. It's fairly easy to set up shop and sell almost anything from bananas to banana boats on the Internet. Browse through the shopping section of Google (Froogle) or Yahoo and you can see the amazing variety of products that are available. Click on a few of those links and take a look at the address bar on your browser. Many online stores use some kind of dynamic system for generating their pages. This means their product information is drawn from a database and dynamically displayed. Dynamically displayed pages look something like this: http://www.google.com/search?hl=en&lr=&q=shopping+cart&btnG=Search You will notice that there is no extension which would indicate a static page. Is there a problem with dynamic pages? From SEO perspective there is a real problem. Search engines have trouble indexing dynamic pages, especially with multiple variables. Here is what Google has to say about dynamic pages: "If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few". Shopping carts that use a lot of parameters will have trouble getting indexed by search engines. The Solution? A client recently approached me to provide a shopping cart that would allow his products to be indexed properly. In addition, he had special requirements for the size and the cost of the shopping cart. The cart needed to be as inexpensive and as small as possible. My client had previously been using PayPal “Buy it Now” buttons but disliked the way the customer was immediately taken to the PayPal site. He felt that would discourage people from making additional purchases before checking out. I investigated the various free shopping carts like Zen Cart, osCommerce, and AgoraCart. They all offered some sort of SEO modifications, but they were too large to fit in my client’s limited hosting account. Digging a little further, I came across Commerce.cgi -- a compact, fully customizable shopping cart. But free version did not offer the features that my client desired. The pages are dynamically generated, and there is no support for PayPal. However, for a $50 lifetime membership, he had access to the member’s area which provided extra scripts for PayPal integration. There is also a very interesting script for making dynamic pages appear static. This script, called Search Engine Advanced, uses the Apache mod_rewrite function to change requested URLs. I checked with my client to see if his Apache server supported mod_rewrite, and that was in luck. All systems go! Installing the Commerce.cgi script was quite straightforward, and I could easily adapt the templates to match the style of my client's existing web site. Once the cart was installed and running, I tried adding the Search Engine Advanced hack. There were a few complications, but the support staff at Commerce.cgi helped me sort it all out. The results are very pleasing indeed. All the dynamic pages appear as static, and Google, Yahoo and MSN have started to index the site. You can see the site up and running at Tea From Taiwan - specializing in hand processed oolong tea. I would highly recommend Commerce.cgi for anyone looking for a highly configurable shopping cart. It is suitable for small to medium sites and offers great support through their BBS. About the Author Copyright 2005 by Ross MacIver This article may be redistributed freely on the Internet or in ezines as long as the resource box and hyperlinks remain intact. Ross MacIver is the director of Best Online Content. We provide quality content for your web site and offer a full range of design and SEO services. 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